Denver – June 26, 2017—Dental Lifeline Network (DLN) is launching its first large-scale national integrated volunteer recruitment campaign aimed at engaging dentists across the country to volunteer to just see ONE. From clearing up painful dental infections and being able to eat again to rejoining the workforce—volunteering with Dental Lifeline Network’s Donated Dental Services (DDS) program will make a life-changing difference for those in need.
For more than 30 years, DLN has facilitated donated, comprehensive dental care to vulnerable people with disabilities, or who are elderly or medically compromised. Every day a network of 15,000 volunteer dentists and 3,700 volunteer laboratories, work together to make a difference.
According to the American Dental Association’s Health Policy Institute, 60 percent of elderly people in the U.S. do not have access to dental care. Lack of dental care can lead to the inability to have a life-saving surgery, eat again or contribute to our community. For many of these people—volunteer dental professionals are their only hope. Through this integrated marketing campaign, DLN hopes to expand its network of dentists and their teams to volunteer to just see ONE of the many patients in need. The campaign features imagery of patients telling their life-changing stories after receiving comprehensive dental care.
Dr. Gregory Cecil, a DDS volunteer dentist in Kentucky, explains the importance of volunteering.
“It is very rewarding to work through DDS. It allows us to provide services that are sometimes desperately needed but not affordable—improving not only a person’s health but their appearance and self-esteem. It is always a joy to see someone smile again.”
“We are excited to launch this comprehensive national awareness campaign that highlights the life-changing difference our volunteers have on this vulnerable population,” said Fred Leviton, chief executive officer of DLN. “We hope that sharing this message will inspire even more dentists to volunteer for our program, which in turn allows us to serve more people in our communities.”
The campaign includes a radio Public Service Announcement to be distributed to media outlets nationwide and will run in donated time starting this week. In addition print and digital advertising will be placed in national and state outlets across the county.
To learn more about DLN and the campaign, please visit WillYouSeeONE.org.
Dental Lifeline Network is a nonprofit, humanitarian organization and charitable affiliate of the American Dental Association providing access to comprehensive dental care for people with disabilities or who are elderly or medically fragile. Visit DentalLifeline.org to learn more.
Clair Diones VP, Marketing and Communications