Denver, CO, October 22, 2020 – Oral-B announced an initiative to help make better oral health outcomes possible for all and to provide $1 million in donated product and dental care to high-risk individuals through a partnership with Dental Lifeline Network (DLN). The partnership was announced alongside the launch of its new Oral-B iO™ toothbrush—a redesigned, electric toothbrush enabling best-ever clinical results and making it now possible for users to get the wow of a professional-clean feel at home, every time they brush.
Oral-B donated thousands of electric toothbrushes to DLN’s volunteer network of over 15,000 volunteers to distribute to its patients. The organization’s volunteer dentists and labs treat patients who suffer from long-neglected oral health and donate life-changing care to help restore their overall health. Additionally the monetary donation will help further the mission of DLN by helping to recruit new dentists and serve the public more broadly to help save and change the lives of more people.
“We are beyond thankful for Oral-B’s dedicated support in making its highly-advanced oral care products accessible to people with special needs who need them most,” said Fred Leviton, CEO of Dental Lifeline Network. “During a time where health and wellness are of critical importance, we are proud to work alongside Oral-B in our shared mission during this difficult time.”
Oral-B has also teamed up with dentists across all 50 states to bring its very best brush to deserving and vulnerable individuals. Notable voices also joined the initiative to bring awareness to the importance of making oral health a priority.
“We know that people are looking for products to improve their health, especially now, and that’s why we’re launching our best technology to date with Oral-B iO,” said Carlos DeJesus, Senior Vice President North America Oral Care at Procter & Gamble. “As the global oral care leader, we believe it is our responsibility to help those in need have access to both dental care and the right tools to maintain and improve their oral health.”
To volunteer or support Dental Lifeline Network:
Oral-B® is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss.
About Dental Lifeline Network
Dental Lifeline Network (DLN) is a national charitable organization and strategic partner of the American Dental Association. DLN’s mission is to improve the oral health of people with disabilities or who are elderly or medically fragile and have no other way to get help. Through a volunteer network of 15,000 dentists and 3,500 laboratories, DLN develops and coordinates direct-service charity programs resulting in life-changing and life-saving treatment.
Clair Diones, VP Marketing, DLN
Ian Guss, Citizen Relations